The objective of the DCHC Craft Sponsored project was to create inclusive business models for Warli tribal communities in Jawhar district, Maharashtra. Aimed to enhance livelihood opportunities for Warli artists by supporting their traditional skills, providing market linkages in cultural industries, & designing new products for the craft. Through research, workshops, & field experiences, a set of educational toys using new educational ideologies were developed. Factors such as early-stage skill development, trends in education, market dynamics in the existing toy industry, shipping & packaging considerations, & leveraging school contacts for sales were carefully examined. Its in the phase of expanding its reach in the urban Indian market based on the high demand for handmade toys. Feedback from stakeholders and consumers was collected through interactions with schools & local stores.
Problems Addressed
UNDERSTANDING THE NEEDS OF THE WARLI ARTISTS
BRAND NEW PRODUCT CATEGORY OF EDUCATIONAL TOYS
CREATING A UNIQUE IDENTITY FOR THE HOMEGROWN BRAND
BUILDING A CHANNEL FOR THE ARTISTS TO SELL THESE PRODUCTS
a sustainable Brand of educational toys & games TO stimulate foundational learning in early childhood.
01
Revival of the traditional storytelling format of Warli Art i.e. depiction of tribal social and daily activities on Play based learning toys. Allow Warli Artists to expand their reach and product portfolio.
02
Filling the gap of Indian Market : None of western toy companies have indianised version of educational toys. Kids grow up with the foreign stories due to unavailability of Indian craft origin toys.
03
Power of Play : Enriching play-based learning (Early Childhood Foundation Building), with collaborative manuals : the use of rudimentary geometric shapes will aid in easy visualisation and creation.
04
Kids grow fast, hence parents are reluctant to invest in expensive kids toys. Our Evolving toy offering multiple plays in a single model solves this issue. The toy’s multifarious plays come in picture.
