Catch their Eye!
Fun Ad Campaigns
Whispers x Men's Day
Whispers ad & a 360° marketing campaign designed around Men's International Day. Ad highlights how more inclusive period education can help in a period positive environment. Major goals were to normalise the idea of men openly caring for menstruators & educating fellow people; thanking the men who aren't “hush hush” about periods & break stereotypes around them & understand that periods are just a simple biological process; eradicating the shame associated with menstruation within the impressionable children; bring in a social change to increase the comfort level to ask for support from ANYONE.
The Galaxy Revolution: Rise Above the Competition
We embark on a groundbreaking marketing campaign that takes a bold dig at our competitors' products while showcasing the unmatched superiority of Samsung's Galaxy line. We fearlessly challenge our competitors, unveiling their shortcomings with a touch of humor, while emphasizing the unparalleled user experience offered by Samsung. By doing so, we empower consumers to break free from mediocrity and embrace a new era of technological brilliance.
Joota x Taal
We have developed a hypothetical shoe brand (quite like the much loved Bata!), & studied its consumer base, looking into their demographic & psychographic traits. Then conceptualised a holistic advertising campaign (complete with social media engagement, print ads, & an Instagram page) drawing inspiration from the Classical Dance subculture in India - their learnings, values, & practices. “Joota” is a pre-existing contemporary shoe brand that provides a wide variety of products - an option for every consumer. Although this ad campaign does resonate most with classical dancers, it is designed with the intention to elicit a strong emotional reaction from non-dancers as well. After all, who can’t relate to unity in diversity in a country like ours?
Durex
Agarbatti
We know how “durex agarbatti” sounds & we plan to bring out the obvious duality in the loudest way possible! The nuances of an “agarbatti” in the most traditional sense have been used to make this pun which simply translates to being grateful for the existence of a sex life. The central goal of the product is to set the mood through fragrance & excite the user which can be advertised further through other aspects of marketing.
