Research
& Strategy
Parle G Product Expansion : Venture into a line of Parle G cake mixes with the benefit of almonds, in two flavours- OG Parle G & masala chai, promises both- taste & nourishment. This instant cake mix is hygienically produced & packed, made to suit pockets of simple people. The best thing, it is cooker friendly & you need only 2 more ingredients- milk & oil. What’s more, we also have a pocket friendly katori cake option.
Trend spotting & range development for a womenswear, Spring Summer 2021. The self created hypothetical brand called TRACE is futuristic & revolves around the theme of cataclysm & #coronapocalypse. Inspired by French fashion designer’s eponymous brand, Marine Serre. Takes design to its next step. Sustainable - sources & up-cycles used textiles for unique high-end tailored garments. Like Marine Serre, we aim to make new fashion, coherent across its aesthetic, production, & campaigning.
New Product Development : Snack the healthy way with your favourite munchy - Dry fruit Chikki!
Available in 4 variants - Cashew, Almonds, Walnuts & a Mixed Flavour, Charm Chikki comes in a special packaging of Champ Chakki for kids. The tin box appeals to the nostalgia of our childhood memories & is sustainable, reusable, non toxic, retains aroma & flavour & has a longer shelf life. The round shape Chikki perfect healthy substitute junky
After analysing various aspects of brand, possible solutions have been provided to boost the brand image, improve consumer perception, and thereby, increase the sales of Fabindia.
FORMULATING A NEW DESIGN STRATEGY FOR THE COMPANY : FANTA
After in depth research of brand through different approaches, a strategy was developed having 4 components : Logo Retouch, New Indian Traditional Flavours, New Healthy Snackable Product Launch, & Innovative Promotion.
Augmented Reality (AR)
Filters effect on digital media.
We have cover the following aspects of the same topic : every social media app has ar face filters (snap, insta, tiktok), superimposing virtual elements on face, deviating from personalized selfie concept, effects of facial filters on self image, how AR reaches out to gen z intellect, New frontier of art, changing social reality, compulsive obsession of following a trendy ar filter.
Trends Shaping - The Lighting Revolution.
All of the themes discussed in this trend report will be revolving around two main trends/concepts of sustainability and health & hygiene. Conversely, the outbreak caused the backtracking of certain circular economy initiatives, but states and brands are now spearheading a green recovery.
Concerns about personal health, hygiene and protection will top the consumer priority list as a result of the Covid-19 pandemic.
Analysed the Conversion Funnel - the flow or series of steps that guide a potential customer to make the decision to buy of two competitor brands. An ideal model to evaluate and compare experiences of E-commerce.
We studied the consumer behaviour aspects of Manforce comapny. The largest selling Condom Brand in India. An endeavour of Mankind Pharma Ltd, the brand has maintained its market position and reach through believing in “Constant Pleasure with Protection in LoveMaking.”