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MY WORK FOR

GRADRIGHT

Built 100+ visual assets and 20+ Meta campaign creatives, boosting CTR by 15% and lowering cost per lead by 12%. Orchestrated visual storytelling across LinkedIn, Instagram, and email funnels to enhance brand visibility in the ed-fintech space. Spearheaded branding and event design for ShiftED 2023 (2.7K+ attendees), crafting 50+ collaterals and coordinating with 30+ universities, NBFCs, and vendors. Also established creative ops workflows and reusable templates, reducing turnaround time by 30%.

META ADS

You can scroll through the ads created by me - in this meta ad library. Worked on ads specifically promoting our partner universities as well as created ads which focused on Gradright's brand USPs.

ORGANIC MEDIA

Crafted engaging visuals for organic social, weaving   together brand essence, audience trends, and a dash   of unexpected quirk.

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SHIFTED'23

Spearheaded visual branding and event experience for ShiftED'23, GradRight’s flagship education expo with 2.7K+ attendees. Designed 50+ creative assets and 15+ custom booth setups, ensuring cohesive branding across formats.

© 2023 by Kritika Bora.

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